Saying yes to social media in 2019 – The top nine benefits to count on
Every marketer and entrepreneur know the importance of social media networking! Back in 2014, a HubSpot report highlighted that almost 92% of marketers considered the relevance of social media for their business. And 80% said that social media helps in aiding the organic traffic on your company website. Based on research by Social Media Examiner, about 92% of marketers are presently taking part in social media posts and other activities. And the vast majority within them are not aware of the importance and benefits of social media tools.
Hence, today, there’s a scope for more sales generating from increased social media marketing! But not many people are aware of the way to attain the best outcome. You can count on a company specializing in online marketing and SEO services to help you out. To know more, you can check out Atomic Design Nashville.
Are you wondering about social media marketing benefits? Discussed below are nine essential benefits you need to know.
- Maximized brand recognition
Today, you will get many scopes to organize your web content and maximize brand visibility! The social media networks act as brand-new channels for your company’s voice and content. It is essential as it makes it simpler for your customers to connect with you. Gradually, your brand becomes identifiable and familiar to the present customers. For instance, an online Twitter user can discover your brand from an interesting newsfeed. Also, another customer can become familiar with your brand after seeing the brand presence in various social media networks.
- Enhanced brand loyalty
According to a Texas Tech University report, a brand that uses social media channels have loyal customers. The report also suggests that brands should leverage social media tools to connect with their customers. You can create an open and strategic social media plan which helps generate customer loyalty. Yet another study by Convince & Convert revealed that close to 53% Americans, following brands in social media networks exhibit customer loyalty.
- More scopes to convert
All the social media posts bring with it a range for customer conversion. When there’s a decent follower count in social media, your brand will automatically have access to more old customers. You can communicate with your recent, old, and potential customers all at one go. Each video, blog, social or image post you make provides a customer response. Also, each response can lead to a website visit and ultimately, a conversion. Not every social interaction leads to a conversion. However, when social interaction is positive, it holds the scope for a conversion. Despite the reduced CTR (Click Through Rates), the total number of scopes that social media offers are immense.
- Increased conversion rates
Smart social media marketing leads to increased conversion rates in simple ways! The most crucial aspect here is personalization. Today, customers can interact with their chosen brands and have a personalized experience. Social media is the place where the brands can respond to the way people do. It is considered crucial as people are interested in engaging in businesses they can connect with.
Furthermore, the latest research and studies have revealed that social media presents a 100% increased “lead-to-close” rate as compared to outbound marketing. Additionally, a brand with increased social media followers can attain better consumer trust, goodwill, and credibility. This social proof is essential in customer conversion. Developing followers in social media can enhance the conversion rates to your present web traffic.
- Increased brand authority
Do you communicate with your customers regularly? If yes, then this practice will help your customers to develop increased faith in your brand. Every time people want to praise a brand, they turn to social media. The moment a user posts your company name, there will be people willing to follow you and tune into your brand updates. When more people talk about your brand on social media, your company’s brand value increases. If you connect and communicate with more Twitter and Instagram influences, your brand visibility increases.
- Maximized inbound traffic
When you don’t use social media, you limit the incoming traffic. Each social media profile who becomes your follower or gets added to your list gradually will visit your website. And all the content that you arrange on the website will help you fetch more online visitors who will follow you back in social media. With increased inbound traffic, you will get to witness more conversions and leads.
- Minimized marketing expenses
Based on a HubSpot report, about 84% of marketers realized, about six hours of effort every week, was apt to grow more web traffic. If you can spend one hour daily, to organize and post your content, you will get beneficial results.
- Enhanced customer insight
Social media provides entrepreneurs with the scope to gain valuable insights about customers. It helps you to know the customer pain points and their needs. You can understand what your customers are thinking through a public poll. You can use this information to frame your future marketing strategy. Rich customer information can help you plan your brand promotion and other marketing initiatives. You can evaluate conversions based on various advertisements that get posted on multiple social media channels. And all this work together in creating the best condition for developing higher revenue.
- Improved search engine rankings
SEO is the ideal way to gain valuable web traffic from Google and other search engines. However, things that a brand needs to be successful always keep varying. There is no need to update a blog always. Google, along with the other search engines, can be measuring the ranks using social media presence as an essential factor. It is because established companies always count on social media. It indicates that if your brand wants to rank for a set of key phrases or keyword, your active social media presence will do.
There are many other reasons for which you can say yes to social media networking. If you are planning a new online marketing strategy for your brand, adding social media to the mix will enhance your brand value and increase your online visibility.