How to Make Money from Blogging

Did you know that you can make money just from writing what you know? Turn your pastime into cash by monetising your blog with our step-by-step guide.


Step-by-Step Guide to Monetising Your Blog

While some bloggers are content with simply putting their words into the world, others use blogging to gain the respect of their peers and boost their clout in their relevant industry. However, it can be difficult to first drive traffic to your blog and then monetise any traffic you do receive. If you’re looking to monetise your blog, it’s imperative that you learn all about the essentials of online marketing and make use of our step-by-step guide to monetise your blog.

The 5 Golden Rules of Blogging

If you ignore these 5 golden rules of blogging, it will be almost impossible to drive traffic to your page and monetise the traffic received.

  1. Fixate: produce content which is focused on a specific industry or topic
  2. Quality: produce content which is well-written and cites any references
  3. Benefit: produce content which provides value to your readers
  4. Appeal: produce content which encourages readers to engage
  5. Expertise: produce content which leverages your skills and expertise

Make Use of Affiliate Marketing

If you’re just starting out with your blog and don’t yet have your own products or services to sell, it can be useful to make use of affiliate marketing. However, if you’re going to punt the products or services of others, make sure that it’s in line with the focus of your blog. For example, don’t attempt to sell fitness gear if your blog is all about playing bingo for money.

Advertise for Others

While many bloggers make use of pay-per-click (PPC) adverts, the income stream will be marginal at best if you don’t have an incredible amount of traffic per day – think 10,000-100,000 daily visitors. Instead, approach advertisers with the offer of hosting display ads on your blog instead, but make sure that the adverts are relevant to your content. There is little risk, and plenty of potential reward.

Build Your Mailing List

Email marketing can be a very powerful tool if utilised correctly, but you’ll first need to build your list. In order to build your mailing list, we suggest making use of promoted blog posts and creating lead magnets to encourage subscribers. Further to this, you can make use of email marketing platforms to put in place the necessary email marketing systems.

Write an eBook

Ever wonder why so many blogs sell eBooks? eBooks are a relatively fast way to make money from your blog and all you’ll need to do is create a book relevant to your content. If you’re teaching a skill or offering tips through your blog, your eBook will have an even better chance of selling and it can be punted as providing information not already covered on the blog.

Sell, Sell, Sell

While selling eBooks is one way to go, you can sell many products directly from your blog. Consider selling digital online courses, digital products such as videos or downloadable guides, or coaching services which is all in line with focus of your content. If you put your heart and soul into creating these products, you’ll soon have a healthy passive income stream.