Coming up with promotional product marketing requires a lot of creativity. However, a lot of distributor sales reps cannot market their product efficiently. They might end up making mistakes that have the potential to negate all their marketing efforts. Watch out for these blunders so you know what to avoid.
Using the old and unorganized email database
Have you been using the same old contact list to send out promotional emails and texts? It is important to build a good audience way before you send out amazing newsletters and freebies their way. All the effort you put in curating the material and promotional products would simply go in vain if you haven’t revamped your contact list yet.
The first step here is to get rid of all those people that are no longer active or relevant. Then, consolidate all the data in one place and focus on expanding it. The more people you reach out to, the better it is! Make use of any business cards and pool in information about past customers. Once you have created this list, you can then seek referrals from your previous clients. Give them a reward for the same. Do not be pushy with your marketing strategy. Instead, create a rapport with your audience so that they always have you on their mind when they wish to purchase anything.
Not creating an online presence
If you haven’t created a brand presence in the digital space then you are way behind your competitors. Your potential clients would like to check how well you fare in the digital world. Make sure that you put all your efforts to establish yourself on Instagram and Pinterest. Highlight all your promotional products beautifully on your pages. The thing about digital marketing is that it thrives on engaging and visually appealing posts.
It is a good idea to check what others are doing in your industry. You need to ensure that all the products you showcase on your page are photographed with high-quality cameras. Another way of building intrigue around your brand is to post pictures of your workplace, the people and all fun activities that happen in your office.
Also, you can be really subtle about the promotional products on your social media page. It should be noted that people simply hate it when you force them to buy something or are overly promotional. So keeping it lowkey and fun will go a long way.
Not trying video content
Wish to take your brand to the next level? The best possible way is to put out video content out there. A great way of marketing promotional products through videos. Videos definitely give your brand a face and a voice. Users are more likely to understand about promotional products through videos than plain images. You may also showcase the type of work you have previously done with the clients through the videos.
Sticking to Free Social Media Marketing
You might already have a Facebook page but have not explored its full potential. Did you know that you can boost your posts to reach out to wider audiences? Moreover, it also enables you to customize what type of audience you wish to reach out to. The best part is that all these strategies will not have to spend a lot. Unlike traditional marketing endeavors, digital marketing is way cheaper. Not to mention how well it helps you get the results.
Thus, if you are doing any of the things mentioned above, it is time to switch lanes and change your strategy. You can market your promotional products UK with a revamped approach while making the most of digital marketing.