Trending: Digital Marketing in 2019
The world around us is changing at an alarming rate. What’s popular today may be forgotten by tomorrow and that’s why it’s important to stay up to date with the latest trends if you wish to remain relevant. This is especially important if a large part of your business is centred on digital marketing, but don’t worry – we have all the top digital marketing trends for 2019.
Searching by Voice
According to Comscore, 50% of all queries will be voice-based by the year 2020, so it’s a good idea to get on this now. These voice searches may occur in one of two ways, either through a smart speaker such as Amazon’s Alexa or through desktop and smartphone applications such as Siri and Google Assistant. When making use of voice search, you need to adapt your SEO efforts to a more natural style of language and consider how people speak when searching, as this will be a real bonus when optimising your content.
Build a Chatbot
According to a recent study, 45% of people preferred using a chatbot when interacting with a business as the information was provided correctly and timeously every time. Chatbots not only offer real-time assistance to your customers, but a well-built chatbot will also provide proactive communications and becomes smarter every time they’re asked a question.
Focus on Micro-Moments
A vast majority of people now use their smartphones to process online activity and digital marketers continue to take advantage of micro-moments in order to gain traction. An example of this is when someone searches for online blackjack real money Canada and shortly after they see more adverts for just that. Marketers are able to take advantage of this search data in order to create targeted adverts and content. In order to take full advantage of this marketing strategy, you should learn everything there is to know about micro-moments.
AR and VR Marketing
Augmented Reality (AR) and Virtual Reality (VR) are buzzwords and at the moment and taking advantage of this type of technology could vastly strengthen any marketing campaign. AR and VR allow unreal environments to be integrated into a more relatable experience, which turns the “offer” into “reality” for the user. If you’re selling a product, it’s a good idea to allow the user to “experience” your product before they purchase it.
Go Live and Post More
Social media is alight with live videos and stories in 2019 and your business should take advantage of this platform. Consider live streaming content or advertising your product via a story, as the odds that these will get you noticed are high. These ‘adverts’ will be placed amongst the other stories presented to the user and will allow you to reach a broader audience, create a closer relationship with your followers, and significantly boost traffic to your page.
As digital marketers we need to keep in mind that every customer is unique and a more personalized approach is becoming more imperative than ever before. There is no point in delivering content to your audience if they find it to be irrelevant, so you’ll need to make effective use of visitors data in order to personalize the content successfully.