How to Make the Most of SEO in 2019
The Internet is ever-changing. Nothing stays the same for long and it’s important that you understand these changes and trends in order to use search engine optimisation (SEO) effectively and ensure that your website remains relevant. Whether you’re just getting started with SEO or want to make changes to your existing site, here’s how to use SEO in 2019.
Optimise Your Website for Mobile Users
As an increasing number of people use their mobile devices or tablets instead of PCs to browse the Internet, it’s imperative that your website is fully optimised for mobile users. An important aspect of SEO in 2019 is understanding how users search when they out and about compared to the traditional desktop user. You want quick results when you’re on the go, so your search result should be punchy and attention grabbing.
Content for People and Search Engines
A good rule to follow when optimising your site is that you should create content for both humans and search engines. You want to make sure to use language that your audience would typically use, while ensuring that the content remains relevant, engaging, and SEO-focused. In order to get the best results in the search engine results page (SERP), you need to create content that has a good balance between quality and search optimisation.
How Do Users Search?
While you may find yourself assuming that some keywords will perform better over others – for example slots Canada instead of online slots real money Canada – SEO in 2019 is all about understanding the intention behind the search as opposed to how users are searching. Keyword testing is a good idea of course, but your long-term SEO strategy should more importantly be focused on how your intended audience uses their search engine so that you can optimise your site accordingly.
Analyse the Existing Data
Before making any drastic changes, it’s important that you understand how well your current strategy is working. Analyse the existing data to figure out what are your top performing pages and what are the most common keywords that your audience use to access your site. Identify posts that work well as perennial content and find new ways to adapt them to be in-line with the latest SEO trends.
Never Stop Learning About SEO
If you hope to become a SEO expert, it’s absolutely imperative that you stay in the know with regards to the latest trends and the updates in algorithms that may affect your current SEO strategy. As with any skill, it’s important that you never stop learning, as there is no such thing as knowing too much about SEO! Keep learning and make updates to your site as the changes in strategies occur.
User Experience is Imperative
It’s important that you never dismiss the user experience (UX) of your site as a bad experience can be off putting. As search engines become more efficient, the search results users receive are becoming more personalized with the goal of offering them the best experience possible. As such, you need to ensure that your site’s UX is appealing enough to keep users reading.