1. Social Media Promotion
Social Media as we all know has become an integral part of internet, with more and more people getting involved with discussions, content, videos, social media carries immense opportunities for everyone.
If you review the latest social media stats our of the total world population of 7.676 Billion People, 3.484 Billion people are active social media users, almost a 45% penetration which is phenomenal. Imagine the amount of potential it carries and is growing.
Priority in Social Media can be ascertained by the graph below by the popularity of individual social media channels.
Facebook being still on the top. You can target your campaign after taking into view the social media channel which is most beneficial and appropriate for your business.
2. Quality Backlinks with great content
What is backlinks, in simple layman terms?
Its an online way of referring someone useful or some useful content. It’s the way we refer to people in the real physical world.
I will explain it with a very simple example.
Imagine there is a cake shop named XYZ in your region which sells lovely chocolate cakes, one of your friends comes up to you and asks for a place where she can get nice chocolate cakes, you REFER the cake shop XYZ to her. This is how the real world linking works ( it’s called referring in the real world and linking in the virtual / online world.
Now i will explain the same example to understand the online linking ( backlinks )
Imagine you have a website or a personal blog and in that website you place a link of the cake shop XYZ mentioning “best chocolate cakes in town”. This is called creating online referral ( backlink ). People visiting your website will see the link you have placed and may click and visit the XYZ cake shop website.
So what you just created was a backlink for XYZ cake shop. When google will crawl your website to grab your website content, it will note that there is this best chocolate cake shop in your town.
Very similarly when more and more websites starts adding link to the XYZ cake shop, google will assume and understand that XYZ cake shop is the best in making chocolate cakes and in turn google will start ranking the XYZ cake shop in its search results.
Now that you have understood how the google ranking works, your goal is to get as many quality backlinks to your website the way XYZ cake shop received. When you start getting more and more backlinks to your business website, you will notice your ranking progress in the search engines.
3. Have a Responsive website
A responsive website is visible and compatible to all or major of the mobile devices, including mobile smartphones, tablets, laptops etc. As per the recent statistics 65% of the internet is accessed on the go (mobile).
Online searches through mobile phones have crossed a billion mark, mobile users have surpassed the regular global internet users.
Mobile usage will only grow, so having a mobile friendly responsive website is no longer a fancy, if your website is not responsive, you dont exists.
Make sure the website is responsive and extremely user friendly.
4. Content is Still the King and will always be
We hear the word content repeatedly on the internet, what is content, in simple words, content is information, useful information. If you are providing something useful, you are bound to be shared.
Quality content is what people are looking for in every field whether its medicine, manufacturing, home remedies, programming, news etc. Information which is backed by authenticity and quality will be shared inturn giving you thousands of backlinks and consistent traffic.
Simply copying content will not help, a thorough research on the topic is a must.
There is no end to information, create something useful, resourceful and it will be used by thousands of people in no time.
5. Planning with Strategy
Any action without proper planning is just a waste of time & resources. Before executing any action, it is necessary to keep the following points into consideration
- What am I trying to achieve?
- What area / age / class of people should I target?
- What is the purpose?
- The time frame
There are experts in every field who can assist you with strategic planning, consult them. Remember, rightly planned is half work done.
Patience is the KEY. Nothing will happen overnight, It takes time for great things to happen. Be consistent