Your Ultimate Guide to Facebook Marketing
When used correctly, social media sites such as Facebook can also be a powerful marketing tool and is one of the easiest ways to reach a large audience. If you’re looking to make the most of your business page, get started with our Facebook marketing strategy right away.
Create a Facebook Business Page
The first step in using Facebook for marketing is to create a business page – if you haven’t done so already! Fortunately, creating a business page is quick and easy and can be done in just few simple steps:
- Head over to Facebook Pages and click ‘Create’
- Select your type of business from 6 different categories – Local Business/Place; Company, Organisation or Institution; Brand/Product; Artist, Band or Public Figure; Entertainment; Cause or Community
- Enter your company information
- Click ‘Get Started’
Make the Most of Your Business Page
Now that your business page has been created, it will be time to personalise it. It will be slow going at first, but try and add as much information pertaining to your business as possible. Share interesting articles, post pictures, like and follow other business pages, and invite others to do the same. You should make the most of your page by posting regular content – at least a few times a day. The only guideline for the content is that it offers a good balance and that it’s relevant to your business, such as posting about new games to advertise mobile casinos Canada.
Advertising Options: Promoted Posts
There are two popular ways in which business pages get more traffic – Promoted Posts and Sponsored Stories. With Promoted Posts, Facebook charges users a flat rate to have their individual posts reach a certain number of people, which will increase the post’s reach and impressions. You can pay via credit card or other preferred accepted online banking mechanism. Facebook posts which have not been promoted can quickly get lost in the mass of information on a user’s timeline and promoting your post will increase your chances of reaching your target audience.
Advertising Options: Sponsored Stories
The second option popular with business pages is Sponsored Facebook Stories. This is a type of Facebook ad that shows user’s reactions – such as ‘liking’, ‘loving’, or commenting on a post – to the user’s friends. This capitalises on the ‘word-of-mouth’ marketing concept and if a user sees that a few of their friends have interacted with your page it increases the likelihood of their interaction as well. Facebook has stated that Sponsored Stories have 46% higher click through rates (CTR) and 20% lower cost per clicks (CPC) than regular Facebook ads, making them an essential part of any Facebook marketing strategy.
Getting More Page Follows and Likes
The easiest way to get more follows and likes on your Facebook business page is to host a competition. Offer a prize relevant to your business, product, or service and make an essential part of the competition mechanism that user’s like and follow your business page and then share the competition post in order to gain an entry. This will generate a good buzz and will secure you plenty of new followers.